itel hosted its 2024 brand launch at the Egyptian Pyramids in Cairo promising to capture a good portion of the MENA telco market.
Itel representatives says that the launch of its new logo at the iconic Great Pyramids of Giza in Egypt is a perfect fit to help redefine its identity.
The event kicked off with a display of fireworks followed by an opening speech by iTel North Africa Director Steven Yang, who says that the occasion not only marked a significant evolution in itel’s brand image but also serves as a platform to engage and celebrate with partners and consumers from the Middle East and North Africa region.
As part of the event, itel officially launched its itel P55 series smartphones, including P55+, P55, and P55 5G. These smartphones boast three major technological upgrades: 45W PowerCharge technology with three-gear smart charging; iBoost game space, optimizing the gaming experience. And itel’s first 5G smartphone P55 5G, promising a fast-browsing experience for entry-level 5G network customers in emerging markets.
In addition to the smartphone launch, itel also introduced a range of smart life accessories, including smartwatch E1, with features such as blood oxygen monitoring, heartbeat tracking, and health management, intelligent earbuds BudsAce, featuring noise reduction and superior sound quality, and other home appliances and kids electronics, as part of its commitment to a “holistic smart lifestyle”.
“We are thrilled to welcome esteemed partners, media representatives, and KOLs to our grand unveiling at the Egyptian Pyramids. This event is not merely a product launch. It’s an opportunity for friendly exchanges, fostering close customer relationships, promoting future collaborations, and maintaining long-term, close contact with our valued partners. We aim to demonstrate the unparalleled service level of itel’s international brand and showcase our commitment to creating lasting connections in this vibrant and dynamic region,” says Yang.
According to Yang, the gathering at the Egyptian Pyramids, one of the Eight Wonders of the World, symbolizes itel’s transition into a “daring new era characterized by innovation and enduring style”.
