Made from dates and packed with fibre, potassium, and antioxidants, Saudia Arabia’s Milaf cola is free from refined sugar and artificial additives.
Milaf Cola may be the next big thing among health-junkies.
Crafted as the world’s first date-based cola, Milaf breaks the mould of traditional sodas. Unlike standard colas packed with refined sugars and synthetic syrups, Milaf nourishes with potassium, magnesium, antioxidants, and fibre—all naturally present in the humble date, often called “nature’s candy.”
Earthy, elegant, subtly fruity, and unmistakably cola, Milaf delivers a rich, layered taste.
Created by Thurath Al-Madina and backed by Saudi Arabia’s Public Investment Fund, it embodies the Vision 2030 drive for sustainability and local innovation. Launched at the Riyadh Date Festival, Milaf stands as a proud testament to the country’s commitment to boosting its date industry while diversifying its economy and culture.
Milaf Cola is making an impact beyond Saudi Arabia, landing on shelves and menus across the UK, India, and other international markets. This expansion signals a global shift—consumers want drinks that balance indulgence with health. As Zayd Idrissi, Milaf’s UK distribution director, puts it: “British consumers crave beverages that delivers both pleasure and wellness. Milaf does exactly that.”
Available on Amazon, Milaf’s own online store, and select retailers, the brand’s savvy partnership with viral burger chain Cheatmeals is winning over new fans—proving healthier options can be just as fun and flavourful. This collaboration blends indulgence with wellness perfectly, redefining what a soft drink can be.
Milaf also rides the wave of growing global interest in Middle Eastern flavours. From creamy, cardamom-spiced Sahlab to tangy tamarind and rosewater drinks, consumers in the UK, Europe, and North America are embracing authentic, wholesome beverages that tell rich cultural stories.
Fuelled by global travel, wellness trends, and social media influence, consumers appear to want more substance over sugar, craving beverages that offer depth, function, and flavour.
