ODeX CEO Liji Nowal says that its recent move into Kenya and Malaysia with Hapag-Lloyd will improve shipping operations worldwide.
ODeX a unified platform for ocean shipping documentation exchange and payment facilitation announces its launch into Kenya and Malaysia for Hapag-Lloyd customers this week.
According to ODeX CEO Liji Nowal, this marks a significant expansion of ODeX’s global footprint, with its platform now operating in over 14 countries.
“ODeX’s platform is designed to enhance document handling, streamline company workflows, ensure regulatory compliance, and facilitate secure transactions—all within a unified digital ecosystem. These proven solutions are set to significantly boost the efficiency and digital transformation of the shipping industries in both regions,” says Nowal.
According to Nowal, Kenya is the largest and most advanced economy in East and Central Africa, making it a crucial addition to ODeX’s network.
“Its strategic location, coupled with its robust infrastructure and bustling ports, positions it as a key hub for international trade. The introduction of ODeX in Kenya is expected to drive substantial improvements in shipping efficiency throughout East Africa,” says Nowal.
In addition, Nowal says that Malaysia will significantly benefit from ODeX’s expansion too.
“Malaysia’s pivotal position along key shipping routes, combined with its sophisticated infrastructure and major ports like Port Klang and Port of Tanjung Pelepas, establishes it as a crucial hub for ODeX’s expansion too. As one of Southeast Asia’s largest and most vibrant economies, Malaysia stands to gain significantly from ODeX’s advanced platform in terms of boosting regional shipping efficiency in SE Asia,” says Nowal.
Commenting on the partnership Hapag-Lloyd Kenya Country Manager Prashant Sindhwani says that the initiative aligns with their commitment to innovate and meeting the evolving needs of their customers.
“We are pleased to introduce ODeX in Kenya, marking an important step in our operations. By integrating ODeX’s platform, we aim to improve our processes and enhance our service delivery. This initiative aligns with our commitment to innovation and meeting the evolving needs of our customers.”
Hapag-Lloyd Malaysia MD Barbara Smith agrees.
“Introducing ODeX’s platform in Malaysia reflects our dedication to offering solutions and notable benefits to our Malaysian customers by delivering a more streamlined and efficient shipping process,” says Smith.
According to Nowal, the launch of ODeX in Kenya and Malaysia is anticipated to significantly reduce paperwork, minimize errors, and accelerate processes for Hapag-Lloyd customers, ultimately leading to improved operational efficiency and cost savings.
“Customers can handle the entire payment and documentation process from their office without needing to visit the shipping line’s counter. Pre-generated invoices are readily available on ODeX after login, simplifying payment procedures. There is immediate access to payment and documentation, which eliminates the need for multiple visits, saving time and effort. We have also tailored solutions to meet the specific needs of our clients’ customers, introducing the ‘Import Delivery Order (DO) Request’ for our Malaysian clients and the ‘Container Release Request’ for our Kenyan clients,” says Nowal.
Notes from the Editor: For more information about ODeX and its services, click here and visit Hapag-Lloyd here.
