Gen Z consumers are going to love test-driving cars through an intense virtual battleground surrounded by millions of spectators thanks to JETOUR’s latest partnership with PUBG MOBILE.
The collaboration between JETOUR, an emerging Chinese SUV brand, and PUBG MOBILE, one of the world’s most popular mobile games, exemplifies how automotive brands are innovating beyond traditional test drives and showroom visits.
It marks a bold pivot in brand strategy—where real-world products meet virtual playgrounds.
It’s a glimpse into the future of marketing, where deeper recall and cultural relevance are won not through ads, but through experiences that surprise, immerse, and resonate with the trend-conscious consumer.
The strategic alliance harnesses the booming mobile gaming ecosystem to build authentic brand experiences that resonate with Gen Z and Millennials.
By becoming the official automotive partner of PUBG MOBILE’s Influencer Awards Gala UAE and launching co-branded in-game vehicle skins, JETOUR is transforming the traditional concept of “test drives.”
Instead of limiting potential customers to physical showrooms, they are now invited to interact with the brand in immersive virtual worlds, creating deeper emotional connections before a single real-world encounter.
According to a recent report, younger consumers prioritize identity, community, and interactive experiences over conventional product features. For Gen Z, buying a car is as much about buying into a lifestyle as it is about horsepower or tech specs. PUBG MOBILE hopes to provide the perfect cultural platform to meet these expectations.
With millions of active Gen Z users, PUBG MOBILE offers a native entertainment environment where JETOUR’s in-game vehicles don’t just appear — they become part of players’ virtual journeys and social experiences.
This co-creation of brand moments within the game fosters emotional loyalty that far outstrips traditional advertising, making the brand feel like a seamless part of their everyday digital life.
Cars are evolving beyond transportation—they are digital identity extensions. Similarly, games are evolving beyond leisure—they’re becoming a reflection of vibrant cultural arenas.
Virtual integrations, influencer-driven content, and gamified storytelling are becoming indispensable tools to capture mindshare in a digital-first world.
The Middle East, with its youthful demographics and robust mobile gaming culture, offers fertile ground for these hybrid marketing strategies. Here, the intersection of gaming and automotive is not just a niche — it’s a rapidly expanding marketplace.
JETOUR’s alliance with PUBG MOBILE is more than a marketing stunt — it’s a preview of the evolving future where digital and physical experiences blur. Expect to see more automotive brands integrating with gaming and virtual spaces, offering co-branded products, immersive storytelling, and community-driven moments that build genuine emotional connections.
For brands aiming to capture the hearts and minds of younger consumers, the message is clear: meet your audience where they spend the most time — inside their favourite games.
JETOUR’s recent collaboration with PUBG MOBILE is part of a larger industry movement where automakers are increasingly embracing virtual platforms to connect with Gen Z and millennial audiences.
By integrating branded vehicles into immersive gaming experiences, JETOUR not only enhances its visibility but also aligns with a lifestyle-driven, tech-savvy consumer mindset.
Similar partnerships—seen with McLaren, Volkswagen, and Bentley in games like Fortnite and Free Fire—highlight how gaming has become a powerful marketing frontier.
Gen Z buyers appear to value digital connectivity, affordability, and multifunctionality, making them receptive to brands that blend innovation with everyday practicality.
