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Hilton to Introduce Madinah’s First Waldorf Astoria

Saudi-based Taiba Investments announces a strategic partnership with Hilton to bring the Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah.

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Saudi-based Taiba Investments announces a strategic partnership with Hilton to bring the Waldorf Astoria Hotels & Resorts brand to the holy city of Madinah.

Signed during the Future Hospitality Summit (FHS) World in Dubai this week, Taiba Investments CEO Sultan Al Otaibi says that this agreement underscores its ongoing expansion into the high-end hospitality market and further reinforces the company’s commitment to elevating Saudi Arabia’s tourism sector by partnering with world-renowned brands such as Hilton.

“This agreement marks a pivotal moment in our growth, reflecting our unwavering commitment to enhancing Saudi Arabia’s hospitality offering across diverse segments. Our collaboration with Hilton and Waldorf Astoria Hotels & Resorts will elevate tourism and hospitality by delivering an extraordinary guest experience in line with the ‘Pilgrim Experience Program’. This project highlights our dedication to Saudi Vision 2030 by providing world-class accommodations that honour the Kingdom’s rich heritage,” says Sultan Al Otaibi.

The Waldorf Astoria Al Madinah aims to open its doors in 2028, and promises its luxury signature service to the holy city. Uniquely situated on the northern side of the Mosque the hotel boasts exclusive, direct views of the holy site and is only a few minutes’ walk away.

“This prime location strengthens Taiba’s portfolio, aligning with its vision of acquiring high-value assets that deliver exceptional experiences and elevate hospitality standards,” says Sultan Al Otaibi.

Commenting on the partnership, Hilton Vice President MENA Carlos Khneisser says that they are delighted to enter into a partnership with Taiba Investments.

“Saudi Arabia remains one of our fastest-growing markets where we plan to grow our footprint to exceed 100 hotels in the coming years. Waldorf Astoria Al Madinah will bring the brand’s timeless hospitality and elegant service near one of the world’s most sacred sites. Together with Taiba, we look forward to expanding our network across the Kingdom and delivering unforgettable experiences to our guests,” says Khneisser.

Waldorf Astoria Al Madinah will feature more than 300 sophisticated guest rooms and suites, three world-class dining concepts including the celebrated Peacock Alley café and two thoughtfully curated restaurants including a signature venue. The hotel will house two multi-functional halls, a boardroom, private club lounge, a prayer room, as well as a fitness centre.

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