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About Us

MNATION was born out of the idea that Muslims need a non-denominational space where they can be free to be themselves and celebrate their own unique understanding of identity and perspectives with like-minded business professionals across the globe.

Our North Star is to positively influence and grow the Muslim private sector, whether that be expressed through business, the economy, politics, sport, culture, tech or cuisine, your voice matters, and we want to amplify it!

But wait, there’s more! MNATION is so much more than a publication! MNATION is the media arm of MNATION Advisory.

Unlock the potential of your brand with MNATION Advisory’s end-to-end market communications’ advisory services too!

From strategic planning to seamless execution, we bridge the gap between your vision and market reality. Whether its change-management, acquisition or merger communications, crisis PR, media policy development or strategic market communications planning and content generation, MNATION Advisory is your go-to media partner.

We tailor solutions to your needs, ensuring impactful engagement and sustained growth. We navigate complex market landscapes and deliver insights that drive decisions and amplify your brand’s voice.

Elevate your communications strategy.

Transform challenges into opportunities.

Contact us to discuss how MNATION Advisory can help you to achieve your market communications’ objectives today.

Meet The Executive

Editor-in-Chief & MNATION Advisory BD Director

Joanne Leila Smith

Jo is a highly accomplished Professional Editor and Journalist and has over two decades of experience working in Market Development across multi-sector industries. She is a proud Aussie Muslim, wife and mom, a published author and poet, as well as an editor of numerous works for private clients. In her downtime, Jo loves to ponder on the Abrahamic scriptures, play the violin and potter on her farm in SW France.

Qualifications

  • Master of Law, University of Law, London UK
  • Graduate Diploma of Education (English), University of New South Wales, Australia
  • Master of Arts (English, Critical Theory), University of New South Wales, Australia
  • Bachelor of Arts (Media & Communications) Southern Cross University, Australia
  • Diploma of Journalism, Macleay College Sydney, Australia

Managing Editor

Rabia Bouchiba

Rabia is a Director/Producer and Writer who has been delighting audiences with dramas, documentaries, music videos and corporate films in the Netherlands, UK, and the Middle East for the past thirty years.

Fluent in Arabic, English and Dutch, our resident polyglot graduated from the National Television and Film school, Amsterdam in 1994, and completed her Post grad in creative writing at “The Maurits Binger Institute ” in 1998.

Rabia worked for several national TV channels in the Netherlands and is passionate about producing weekly documentaries with a focus on social impact and change.

Based in London since 2002, Rabia continues to invest her many talents into developing independent films in the UK and the US.

Qualifications

  • Bachelor of Arts (Social Work) Leiden, The Netherlands
  • Graduate Diploma (Media) Media Academy, Amsterdam
  • Bachelor of Arts (Film Studies) National Film and Television School, Amsterdam
  • Master of Arts (Creative Scriptwriting) Binger institute Amsterdam

Technical Director

Husni Husen Mohammed

Based in Sweden, Ethiopian-born Husni is a Full Stack Developer whiz in JavaScript, Node.js, and TypeScript, with extensive experience in cloud services, system deployment, and Agile methodologies. Proficient in cloud platforms like Google Cloud and AWS, and skilled in Solidity, Firebase, and relational databases like PostgreSQL, and is famous for being The Guy to call when you need to solve a problem, stat! A devoted Muslim, husband, and dad to three rambunctious boys, Husni cherishes family time and enjoys cogitating on all matters existential, whether it be through the lens of theology and epistemology to philosophy and mysticism, Husni is an intellectual with a magic keyboard. He loves football and is an unabashed crime-book junkie.

Qualifications

  • Master of Science (Applied AI & Computer Science), University of Gothenburg & Lulea Uni of Technology, Sweden
  • Master of Science (Production Engineering & Management), Chalmers University of Technology, Sweden
  • Bachelor of Science (Mechanical & Industrial Engineering), Addis Ababa University, Ethiopia

Our mission is to uplift the Ummah

Amplify Voices

We provide a platform that celebrates Muslim voices across all regions and sectors of industry.

Balanced Representation

Being non-denominational encourages solidarity, collaboration and community-mindedness.

Editorial Integrity

Our content is carefully curated and published to the highest editorial standards