By integrating augmented reality into museum experiences through its Project Revival program, The Egyptian Museum not only redefines heritage engagement but also strengthens Egypt’s ICT sector, contributing 6% to the nation’s GDP in 2023.
In a landmark collaboration between Instagram and the Egyptian Ministry of Tourism and Antiquities, augmented reality (AR) technology is transforming the way visitors engage with Egypt’s rich cultural heritage.
The initiative, named Project Revival, allows museumgoers at the Egyptian Museum and the National Museum of Egyptian Civilization to experience ancient artefacts in ways never before possible.
Using Instagram’s advanced AR filters, visitors can scan QR codes near selected artefacts to digitally restore them, revealing their original colours or repairing damaged sections.
This immersive experience combines cutting-edge technology with historical storytelling, offering new perspectives on Egypt’s iconic relics.
According to Meta’s Head of Public Policy for North Africa Shaden Khallaf, a statue might appear in its original colours or a damaged section might be digitally repaired explained.
“The AR experience will be accompanied by informative text and visuals, providing additional context and historical insights”, says Khallaf.
Among the highlights is the painted limestone head of Queen Hatshepsut. Once a fragment of history, AR now reimagines her as a full-bodied figure, offering a vivid portrayal of Egypt’s first great female pharaoh.
Visitors simply raise their Instagram camera to her QR code, and the artefact transitions from a static exhibit to a vibrant narrative.
This groundbreaking project coincided with the Egyptian Museum in Tahrir’s 122nd anniversary, celebrating the institution’s commitment to blending tradition with innovation.
Following its launch, the project extended to the National Museum of Egyptian Civilization in Fustat, marking a significant step in integrating technology into Egypt’s cultural sector.
The initiative, supported by the Egyptian Ministry of Tourism and Antiquities, aims to rejuvenate the tourism sector while fostering cultural education.
According to Tourism and Antiquities Minister Sherif Fathy, by targeting tech-savvy younger generations, the project bridges the gap between historical appreciation and modern engagement.
“Our mission has always been to make Egypt’s remarkable cultural treasures reachable and captivating for audiences worldwide. By incorporating AR technology, we’re connecting these stories with tech-savvy younger generations while safeguarding the authenticity of these invaluable artefacts,” says Fathy.
The museums’ curators and experts collaborated with Meta’s Spark AR team to ensure historically accurate digital reconstructions.
According to the Egyptian Museum Director Dr Ali Abdel Halim, the importance of restoring lost dimensions of Egypt’s heritage, Queen Hatshepsut’s legacy shines brightly, serving as a powerful reminder of her profound impact on Egypt.
Other featured artefacts include the regal portrayal of King Khasekhem of the 2nd Dynasty and the fragmented statue of Amun, a key figure in Egyptian mythology.
The project’s global reach even includes digital reconstructions of artefacts currently displayed abroad, like the statue of Tutankhamun on exhibition in Shanghai.
Meta’s Director of Policy Programmes for Africa, Middle East, and Türkiye Sherry Dzinoreva, highlighted the global significance of this initiative.
“For the first time worldwide, we are utilising our augmented reality technology to breathe life into ancient sculptures. And where better to do this than in Egypt, the cradle of civilisation?” says Dzinereva.
By combining AR innovation with historical preservation, Project Revival sets a precedent for how technology can bridge the gap between ancient history and modern engagement.
UN Resident Coordinator in Egypt Elena Panova, praised the initiative’s role in sustainable development.
“The fusion of education and technology offers an extraordinary platform that democratises cultural access, providing captivating educational experiences into the annals of history via mobile devices,” says Panavo.
As Egypt’s ICT sector grows—contributing 6% to the GDP in 2023— the Project Revival collaboration signals a broader commitment to leveraging technology for cultural and economic development.
