Emirati Real Estate firm Al Hamra will pitch to international investors at Harrods in London throughout August 2024.
Al Hamra Group CEO Benoy Kurien says that his firm will be targeting UK and GCC investors and residents via a special activation store at Harrods, London.
During the whole month of August, Al Hamra will have a stand on Harrods’ fifth floor showcasing luxury real estate investments to potential investors.
“Part of a wider initiative to connect with target audiences in key locations, Al Hamra’s Harrods activation will allow the potential investors to explore Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it offers,” says Kurien.
Among the pipeline of projects being showcased to investors is the Waldorf Astoria Residences Ras Al Khaimah – according to Kurien, the emirate’s most prestigious address.
Comprising 43 ultra-luxury residences, penthouses, sky palaces and villas, the development promises unparalleled living experiences with palatial interiors and unrestricted views of the Arabian Gulf and the region’s first integrated gaming resort – The Wynn Al Marjan Island.
Al Hamra Waterfront, another premium residential project located on the shores of the Royal Yacht Club of Ras Al Khaimah, offers 622 apartments, 19 townhouses and a range of world-class leisure and recreational amenities across five residential towers.
“With superb travel links and a business-friendly environment for investors and entrepreneurs, Ras Al Khaimah’s property values are continuing to rise steadily. Demand is at an all-time high, driven by sophisticated investors from a range of nationalities who are choosing the Emirates as a place in which to live, work, play and invest,” Says Kurien.
Offering an attractive business environment, the Emirate was named the fourth-best city for expats to live and work in by the InterNations Annual Report 2023, and, in 2019, Ras Al Khaimah was ranked 30th for ease of doing business among 190 economies in the World Bank’s global survey.
“Worldwide interest has also increased due the recent announcement of the UAE’s first fully integrated casino resort coming soon to Ras Al Khaimah, and a raft of leading global hospitality brands and branded residences are also planning new properties in the emirate,” says Kurien.
According to Kurien, Al Hamra’s presence at Harrods will help highlight to visitors the advantages of living in an established integrated community with a fully-serviced marina and championship 18-hole golf course – a DP World Tour venue, as well the high return on investment for premium real estate in an exclusive project with a limited number of available properties for sale.
Commenting on their exhibition at Harrods, Kurien says that the UK is one of its primary target markets for qualified investors.
“We are always seeking new and innovative ways to directly communicate with investors and buyers in our key markets, and are delighted to be partnering with Harrods – a brand that shares our values of premium excellence. The Al Hamra team will be present on the ground in the heart of London, highlighting ultra-luxury and premium residential projects. The United Kingdom is one our primary target markets, and a majority of residents and investors across Al Hamra’s extensive residential portfolio are from the UK and Europe,” says Kurien.
According to Kurien, his firm’s array of premium real estate opportunities appeal is buttressed by Ras Al Khaimah’s tax-free incentives.
“These developments offer access to a wide range of amenities and allied with Ras Al Khaimah’s tax-free, business-friendly environment, we have seen high levels of demand from this all-important market and look forward to welcoming visitors to our pop up. The Harrods activation is part of our strategic five-year plan, which focuses on diversifying revenue streams, expanding services, and leveraging existing assets to create new and sustained opportunities for growth via a three-pronged approach that brings hospitality, retail, and real estate to the forefront,” says Kurien.
